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Top Rated Optometrists in Nebraska

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

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Experience Heartland Optical

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The Latest Articles

Are Blue Light Glasses Effective?

With screen time at an all-time high, demand for blue light glasses has surged. Marketed as tools to reduce eye strain, improve sleep, and protect eye health, blue light glasses are popular among heavy screen users. But how effective are they? Here’s a closer look at blue light, claims about...

How to Read Your Eye Prescription

Understanding your eye prescription may seem challenging, but knowing each part ensures you receive the right corrective lenses. Here’s a breakdown to help you interpret key elements of your prescription. Understanding the Basic Layout Your eye prescription typically lists each eye separately...

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Experience Heartland Optical

At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.