Top Rated Optometrists in Nebraska

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

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Experience Heartland Optical

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The Latest Articles

The 10 Most Common Eye Conditions and How to Recognize Them

Your eyes do a lot more than just help you see—they play a key role in how you navigate the world. But like the rest of your body, they’re vulnerable to a range of conditions that can affect your vision and quality of life. The good news? Knowing what to watch for can help you catch problems...

What Happens During a Pediatric Eye Exam?

When it comes to kids’ health, we all know how important regular checkups are—but what about their eyes? Pediatric eye exams often fly under the radar, but they’re a key part of making sure your child is set up for success at school, sports, and everyday life. At Heartland Optical's locations...

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At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.