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Top Rated Optometrists in Nebraska

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

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Experience Heartland Optical

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The Latest Articles

Why Do Eye Doctors Dilate Your Eyes?

Eye dilation is a common part of a comprehensive eye exam, but many patients wonder why it’s necessary. Eye doctorsdilate your eyes to get a clearer view of the inside, helping to detect various eye conditions that might not show symptoms early on. This temporary process allows the doctor to...

The Three Types of Eye Doctors

When it comes to eye health, knowing which eye care professional to see can be confusing. Are you due for a routine eye exam, need new glasses, or dealing with a more serious condition that may require surgery? While there are different professionals who care for your eyes, it’s important to...

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At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.