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Top Rated Optometrists in Nebraska

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

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Experience Heartland Optical

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The Latest Articles

What Does 20/20 Vision Really Mean?

If you’ve ever had an eye exam, you’ve probably heard your optometrist mention “20/20 vision.” It’s often tossed around as the gold standard for perfect eyesight, but what does it actually mean? Is it like winning the eyesight lottery, or is there more to it? Let’s break it down in a way that’s...

What Causes Double Vision?

Imagine looking at something and seeing two overlapping images instead of one. It can be confusing, unsettling, and sometimes downright scary. This phenomenon, known as double vision or diplopia, happens for a variety of reasons. Understanding what causes it can help you figure out what’s...

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At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.