Top Rated Optometrists in Nebraska

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

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summer sunglass sale!

50% off prescription sunglasses, now through August 31st!

Shop from all your favorite brands, including Gucci, Ray-Ban, Oakley, and more!

*Offer cannot be combined with insurance. Lenses must be produced in our lab.

A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

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The Latest Articles

Polycarbonate Lenses: What Are They?

If you wear glasses or you're shopping around for a new pair, you’ve probably come across the term “polycarbonate lenses.” But what exactly are they, and why do so many opticians recommend them? Let’s break it down in simple terms. Whether you're a parent buying glasses for your child, someone...

Jun 23, 2025 | 4 min read

Polarized vs Non Polarized Sunglasses

**DON'T FORGET, OUR SUNGLASS SALE IS HAPPENING NOW THROUGH AUGUST 31ST. 50% OFF PRESCRIPTION SUNGLASSES** When shopping for sunglasses, one of the first decisions you’ll face is whether to go with polarized or non-polarized lenses. While they may look nearly identical at first glance, the...

Jun 16, 2025 | 3 min read

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At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.

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