Top Rated Optometrists in Nebraska

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

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summer

sunglass sale!

50% off prescription sunglasses, now through August 31st!

Shop from all your favorite brands, including Gucci, Ray-Ban, Oakley, and more!

*Offer cannot be combined with insurance. Lenses must be produced in our lab.

A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

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The Latest Articles

How to Put Contacts In

Switching from glasses to contact lenses can feel like a big step, especially the first time you try putting them in. If you're feeling a little nervous, don't worry, you're not alone. Most people fumble the first few tries (and maybe even blink like it's a full-body reflex). But with a bit of...

Jun 5, 2025 | 3 min read

Our Favorite Male Celebrities and Actors Who Wear Eyeglasses

Glasses used to be a punchline, but now they’re a power move. More and more male celebrities with glasses are proving that specs can amplify charisma, signal confidence, and finish an outfit the same way a leather jacket or perfect pair of sneakers does. Whether you’re looking for everyday...

May 21, 2025 | 5 min read

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At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.

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