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We See Things Differently

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.
Our Story

Handcrafted to Perfection

At Heartland Optical, we create all of our lenses in-house and our state of the art laboratory only sources the highest quality products for our patients. We’re lens makers at heart and our team thrives when challenged with the hard-to-do stuff. Having the latest cutting-edge technology doesn’t hurt either.
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Simply More Than a Frame

While both of our locations boast an impressive collection of eyeglasses and sunglasses, the Heartland sweet spot is the union of patient service and technology. Our cutting edge technology pairs with our passion for patient experience – elevating it to a league of its own.
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A 20/20 Focus

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Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

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The Latest Articles

3 Tips on Balancing Screen Time For Young Children

It’s a different world for kids growing up today compared to the children of the 80s, 90s, or even the early 2000s. Today is the age of technology and there’s no hiding from it. Recent studies actually suggest that computer/tablet use among preschool children actually improves their readiness...

Sep 9, 2022 | 2 min read

Optomap – advanced vision care

“Regular eye exams are crucial for people of all ages in order to maintain good vision and detect eye disease and damage early in order to prevent unnecessary vision loss,” said Dr. Leah Gibson. “Many people are unable to get the advanced eye care they need and deserve due to their financial...

Sep 1, 2022 | 2 min read

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Experience Heartland Optical

At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.
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