Expert Eye Care & Eyeglasses in Lincoln, NE

Our Lincoln Expansion

Our 2nd Lincoln location is now open! Find us at 8222 Holdrege St, Suite 5, Lincoln, NE 68505. Now scheduling appointments!

Look Inside

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

Our Story

Handcrafted to Perfection

At Heartland Optical, we create all of our lenses in-house and our state of the art laboratory only sources the highest quality products for our patients. We’re lens makers at heart and our team thrives when challenged with the hard-to-do stuff. Having the latest cutting-edge technology doesn’t hurt either.

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Simply More Than a Frame

While both of our locations boast an impressive collection of eyeglasses and sunglasses, the Heartland sweet spot is the union of patient service and technology. Our cutting edge technology pairs with our passion for patient experience – elevating it to a league of its own.

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A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

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We’ll help you find your perfect pair

Eye Exams

Which is better? One or Two?

Our Story

What makes us unique

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Experience Heartland Optical

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The Latest Articles

Benefits of Wearing Sunglasses in the Winter

Sunglasses in winter? Absolutely. You might think they’re just for beach days and road trips, but those shades are just as important when the temperature drops. Wearing sunglasses in winter protects your eyes from UV rays, cuts down on glare, prevents eye strain, and keeps out the wind and...

Aug 29, 2024 | 3 min read

Showering With Contact Lenses

If you’ve ever worn contact lenses, you’ve probably had this moment: you’re getting ready to hop in the shower, and you wonder, “Do I really need to take these out?” It’s a small hassle, right? I mean, how bad could it be to shower with them in just this once? Well, let’s break it down. Can You...

Aug 17, 2024 | 3 min read

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Experience Heartland Optical

At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.

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