Top Rated Optometrists in Nebraska

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

Schedule Now

Our Locations

A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

Shop With Us

We’ll help you find your perfect pair

Eye Exams

Which is better? One or Two?

Our Story

What makes us unique

Promotions

Our current offerings

See the Difference

Experience Heartland Optical

Schedule Your Appointment

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus quis orci in lorem faucibus sodales. Morbi vitae purus egestas, cursus nunc ut, aliquam enim. Ut sit amet pharetra odio. Aenean pellentesque odio at laoreet pretium. Nulla dapibus rutrum rhoncus.

View Our Brands

The Latest Articles

The 10 Most Common Eye Conditions and How to Recognize Them

Your eyes do a lot more than just help you see—they play a key role in how you navigate the world. But like the rest of your body, they’re vulnerable to a range of conditions that can affect your vision and quality of life. The good news? Knowing what to watch for can help you catch problems...

Apr 19, 2025 | 5 min read

What Happens During a Pediatric Eye Exam?

When it comes to kids’ health, we all know how important regular checkups are—but what about their eyes? Pediatric eye exams often fly under the radar, but they’re a key part of making sure your child is set up for success at school, sports, and everyday life. At Heartland Optical's locations...

Apr 12, 2025 | 4 min read

01

Get Eyes on Our
Current Promotions

Get Your Eyes on Our Promotions

Learn More

Schedule Your Eye Exam Today

Experience Heartland Optical

At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.

Schedule Your Appointment