Top Rated Optometrists in Nebraska

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

Schedule Now

Our Locations

A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

Shop With Us

We’ll help you find your perfect pair

Eye Exams

Which is better? One or Two?

Our Story

What makes us unique

Promotions

Our current offerings

See the Difference

Experience Heartland Optical

Schedule Your Appointment

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus quis orci in lorem faucibus sodales. Morbi vitae purus egestas, cursus nunc ut, aliquam enim. Ut sit amet pharetra odio. Aenean pellentesque odio at laoreet pretium. Nulla dapibus rutrum rhoncus.

View Our Brands

The Latest Articles

Progressive Lenses Have Changed

Inside Information from Co-owners Casey and Tom Conrad Progressive lenses have been around for decades, but the progressive lenses you purchase today are dramatically different from the ones people wore when our office opened in 1994. In fact, Heartland Optical co-owners Casey and Tom Conrad...

Sep 10, 2026 | 5 min read

Why See an Eye Doctor Every Year?

Your eyes are remarkably good at making do with the vision you have. When road signs become harder to read—or the fine print starts drifting farther from your face—you may simply squint, adjust where you hold your phone, or turn on another light without giving the change much thought. An annual...

Aug 5, 2026 | 5 min read

01

Get Eyes on Our
Current Promotions

Get Your Eyes on Our Promotions

Learn More

Schedule Your Eye Exam Today

Experience Heartland Optical

At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.

Schedule Your Appointment