Expert Eye Care & Eyeglasses in Lincoln, NE

Our Lincoln Expansion

Our 2nd Lincoln location is now open! Find us at 8222 Holdrege St, Suite 5, Lincoln, NE 68505. Now scheduling appointments!

Look Inside

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. Throughout the years, we have honed our focus and been fortunate to grow a team that shares a passion for crafting a unique patient experience.

Our Story

Handcrafted to Perfection

At Heartland Optical, we create all of our lenses in-house and our state of the art laboratory only sources the highest quality products for our patients. We’re lens makers at heart and our team thrives when challenged with the hard-to-do stuff. Having the latest cutting-edge technology doesn’t hurt either.

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Simply More Than a Frame

While both of our locations boast an impressive collection of eyeglasses and sunglasses, the Heartland sweet spot is the union of patient service and technology. Our cutting edge technology pairs with our passion for patient experience – elevating it to a league of its own.

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A 20/20 Focus

what we do

Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience.

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We’ll help you find your perfect pair

Eye Exams

Which is better? One or Two?

Our Story

What makes us unique

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Experience Heartland Optical

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The Latest Articles

Are Blue Eyes More Sensitive to Light?

Yes, blue eyes are more sensitive to light. This increased sensitivity is due to the lower amount of melanin in the iris. Melanin acts as a protective barrier against bright light and harmful UV rays. People with blue eyes have less melanin compared to those with darker eye colors, making their...

Jul 17, 2024 | 5 min read

Best Glasses for Your Face Shape

Finding the perfect pair of eyeglasses can be challenging, but knowing your face shape can make the process much easier. This guide from Heartland Optical will help you discover the best eyeglasses for your face shape, ensuring you look and feel your best. Understanding Your Face Shape Before...

Jul 17, 2024 | 5 min read

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Experience Heartland Optical

At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below.

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