Recent Articles
What Does 20/20 Vision Really Mean?
If you’ve ever had an eye exam, you’ve probably heard your optometrist mention “20/20 vision.” It’s often tossed around as the gold standard for perfect eyesight, but what does it actually mean? Is it like winning the eyesight lottery, or is there more to it? Let’s...
How to Properly Clean and Care For Your Glasses
Do you neglect to clean your glasses as often as you should? Here are some important tips you’ll want to follow to help prolong the life and clarity of your glasses [and...
Risks of Online Eye Tests and Opticals
An online eye test may sound quick and convenient but in reality can be very dangerous. Would you risk the health of your vision to save a few minutes? We’d like to shed...
Solar Eclipse Safety Tips
Why is this total solar eclipse such a big deal in Nebraska? The answer… A total solar eclipse is actually very rare.
Heartland Optical Celebrates 10 Years of Investment in North Lincoln
Lincoln, NE- In 2006 Heartland Optical co-owners Tom and Casey Conrad partnered with the city of...
The Importance of Wearing Sunglasses Year Round
Whether your style is sporty or chic, sunglasses function as much more than a fashion statement. Sunglasses...
Is Your Child Nearsighted? What to Look For
Is your child nearsighted? Our team has tracked down a fantastic infographic that explains the signs...