Recent Articles
What Does 20/20 Vision Really Mean?
If you’ve ever had an eye exam, you’ve probably heard your optometrist mention “20/20 vision.” It’s often tossed around as the gold standard for perfect eyesight, but what does it actually mean? Is it like winning the eyesight lottery, or is there more to it? Let’s...
3 Tips on Balancing Screen Time For Young Children
It’s a different world for kids growing up today compared to the children of the 80s, 90s, or even the early 2000s. Today is the age of technology and there’s no hiding...
Optomap – advanced vision care
“Regular eye exams are crucial for people of all ages in order to maintain good vision and detect eye disease and damage early in order to prevent unnecessary vision...
The List of Top Safety Eyewear of 2018
We have compiled a list of our favorite and most popular prescription eyewear of 2018. With durability, comfort and popularity in mind, here are our top picks from 2018....
Blue Light Lenses: Can they really help?
Approximately one-third of all visible light is high-energy visible light, also known as, blue light. TV screens, computers, and mobile devices all emit blue light....
When should your baby see an eye doctor?
Eighty percent of everything that children learn starts with their eyes. Yet shockingly, nearly 50% of parents with children under the age of 6 have never taken their...
The Heartland Guide to Pink Eye for Parents
Pink eye or conjunctivitis is a common condition we treat and is typically very contagious. Conjunctivitis is inflammation which causes blood vessels to dilate; giving...
3 Tips on How to Relieve Allergy Symptoms
Allergies. Most of us have them and the symptoms annoy us all. When it comes to your eyes, there are a few things you can do to help ease the discomfort. I chatted with...
5 Ways to Prevent Red Eyes in Photos
It has happened to us all before… You’re trying to snap a frame-worthy picture using your less than professional camera and someone always seems to have red eyes. The...
4 Tips for Choosing the Right Frame
Shopping for new glasses can be an overwhelming, time consuming task. If you follow our tips below, it won’t take you hours to pick out the perfect frame. With the help...