Recent Articles
The Rarest Eye Color
Have you ever wondered how rare your eye color is? While brown eyes are the most common across the world, some colors are much harder to come by. Let’s explore the rarest eye colors, especially within the U.S., and what makes them unique. What Are the Rarest Eye...
5 Ways to Prevent Red Eyes in Photos
It has happened to us all before… You’re trying to snap a frame-worthy picture using your less than professional camera and someone always seems to have red eyes. The...
4 Tips for Choosing the Right Frame
Shopping for new glasses can be an overwhelming, time consuming task. If you follow our tips below, it won’t take you hours to pick out the perfect frame. With the help...
How to Properly Clean and Care For Your Glasses
Do you neglect to clean your glasses as often as you should? Here are some important tips you’ll want to follow to help prolong the life and clarity of your glasses [and...
Risks of Online Eye Tests and Opticals
An online eye test may sound quick and convenient but in reality can be very dangerous. Would you risk the health of your vision to save a few minutes? We’d like to shed...
Solar Eclipse Safety Tips
Why is this total solar eclipse such a big deal in Nebraska? The answer… A total solar eclipse is actually very rare.
Heartland Optical Celebrates 10 Years of Investment in North Lincoln
Lincoln, NE- In 2006 Heartland Optical co-owners Tom and Casey Conrad partnered with the city of...
The Importance of Wearing Sunglasses Year Round
Whether your style is sporty or chic, sunglasses function as much more than a fashion statement. Sunglasses...
Is Your Child Nearsighted? What to Look For
Is your child nearsighted? Our team has tracked down a fantastic infographic that explains the signs...