Heartland Optical respects the privacy of every individual who visits our Web site. We do not collect any individually identifiable information about you such as your name, address, telephone number, or email address unless you provide it to us voluntarily.

If you do not want your individually identifiable information collected, please do not submit it to us. If you have already submitted this information and would like us to remove it from our records, please contact us at the e-mail address listed at the bottom of this policy. We will delete your information from our existing files.

When you provide us with individually identifiable information, we may use that information in the following ways unless stated otherwise: we may store and process it to better understand your needs and how we can improve our products and services; we may use it to contact you.

Contact us by email at: with any questions or concerns.


1012 N 27th St
Lincoln, NE 68503
T: (402) 476-3311


1437 N Webb Rd
Grand Island, NE 68803
T: (308) 382-9205