A SITE FOR SORE EYES

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. It began when Dr. Ron Conrad and several other optometrists purchased a wholesale optical laboratory in the early 1980s. In 1994, current co-owner, Casey Conrad, joined the team with his brother, Tom Conrad, following suit 10 years later. That location now houses a state-of-the-art lens laboratory, advanced equipment to facilitate patient care, and a wide variety of eyeglasses, sunglasses, and safety glasses. In January of 2016, the practice opened a second location in Grand Island, Nebraska to offer quality service to even more Nebraska patients. The Heartland Optical family continues to grow every day and strives to provide attentive, outstanding vision care in both locations.

Heartland Optical has a long and rich tradition in Lincoln, Nebraska. It began when Dr. Ron Conrad and several other optometrists purchased a wholesale optical laboratory in the early 1980s. In 1994, current co-owner, Casey Conrad, joined the team with his brother, Tom Conrad, following suit 10 years later. That location now houses a state-of-the-art lens laboratory, advanced equipment to facilitate patient care, and a wide variety of eyeglasses, sunglasses, and safety glasses. In January of 2016, the practice opened a second location in Grand Island, Nebraska to offer quality service to even more Nebraska patients. The Heartland Optical family continues to grow every day and strives to provide attentive, outstanding vision care in both locations.

MEET OUR STAFF

CEO/Owner

Casey Conrad

Casey has been in the optical business ever since he could walk and talk. He is a master at adjusting glasses and can pick up a conversation with anyone. Casey loves movies; some day he will direct one!

Casey has a passion for the continued growth of North 27th Street. He is the President of the North 27th Street Business and Civic Association.

President/Owner

Tom Conrad

Tom earned his law degree from the University of Nebraska College of Law. During college, he spent a semester abroad at Oxford College in England. Shortly after college, the family business beckoned him back and it’s been his home ever since. Tom is our go-to-guy, problem solver, and master negotiator. Don’t let his tough exterior fool you, he has a generous heart.

Optometrist – Lincoln

Dr. Leah Gibson

Dr. Gibson was born and raised in Central Nebraska. She received her Doctorate in Optometry from Southern College of Optometry in Memphis, Tennessee. She is a member of the American Optometric Association and Nebraska Optometric Association.

In her free time, she enjoys spending time outdoors with her family.

Optometrist – Lincoln

Dr. Jennifer Haney

Dr. Haney was born and raised in Columbus, Nebraska. She received her Doctorate in Optometry from Indiana University School of Optometry. She is a member of the American Optometric Association and Nebraska Optometric Association.

She likes being active with soccer being her favorite sport to play. She enjoys spending her free time with friends and family, as well as traveling.

Optometrist – Grand Island

Dr. Paul Lackore

Dr. Lackore has lived in Aurora, Nebraska since 1992. He received his Doctorate in Optometry from Indiana University School of Optometry. Prior to attending Indiana University, he earned his Bachelor’s degree in biology from Nebraska Wesleyan University. Dr. Lackore has been a member of the Nebraska Optometric Association and the American Optometric Association for nearly 30 years.

He serves on the city council, is active within his church and enjoys being with family and staying active.

Optician - Lincoln

Brad B.

When Brad isn’t filling in as a substitute teacher in Waverly, you’ll find him in our office. He has over 20 years of optical experience and his love for teaching shines when he’s helping our patients. In his spare time, Brad is an amateur beekeeper and he’s promised to share his honey with us all.

Optician - Lincoln

Jana B.

Jana goes where she is needed and gets stuff done. On any given day, you’ll find her up front helping patients or in our lab area helping where needed. Jana isn’t scared of much, but grasshoppers and horses freak her out.

Optician - Grand Island

Echo E.

Echo has a knack for fashion. She is always thinking outside the box and is a great problem solver. She enjoys spending time with her son and anything that has to do with make-up.

Lab Manager - Lincoln

Joel F.

Joel is always on high quality control alert. He checks every lens made in our lab to ensure it meets our high standards. Nothing gets by Joel. He loves to travel, Hawaii being his favorite destination. Joel does not like caves

Billing Specialist/Office Support - Lincoln

Kelli H.

You’ll most likely find Kelli behind our front desk during your visit. With over 11 years of optical experience, she’s able to wear a lot of hats in our office making her a busy gal. She is a mom of two but cheer has taken up most of her free time for the last few years. She loves traveling for cheer meets and watching her daughter compete.

Optician - Lincoln

Lori G.

Lori was destined to be an Optician. She has an insane memory and can remember almost every patient that walks through the door. Although she doesn’t get to do it as often as she likes, she loves to sing karaoke.

Office & Marketing Administrator

Cara D.

Cara makes sure our check book balances and our bills are paid. She is always organized and can find the answer to any question. She has a love for food and vows to attend all Backstreet Boys concerts that come close to Nebraska.

Optical Manager - Lincoln

Deb J.

Deb is our Optical Manager and has over 36 years of experience in the optical industry. She has a true talent in finding the perfect eyewear for our patients. Some day soon she will learn how to bow hunt.

Safety Account Manager - Lincoln

Cece R.

Cece is our go-to-gal for all things related to our safety eyewear partners. She loves her grandkids and hopes to have many more. Cece loves solving puzzles but hates wearing shoes.

Insurance Billing Specialist - Lincoln

Sheila R.

If you have an insurance related question, you bet Sheila can help. She is our go-to-gal for anything insurance. She is a huge dog lover.

Optical Manager - Grand Island

Dawn S.

Dawn is our go-to for everything expert. She has over 35 years of optical experience and is our Optical Manager at our Grand Island location. She is gentle, kind and a great listener. She grew up on a farm and is the youngest of 10 children.

Lab Technician - Lincoln

Brian S.

Brian has over 18 years experience in lens finishing and manufacturing. His attention to detail is impressive and he’s always up for those challenging prescriptions or shapes. In college, Brian high jumped for UNL and ranked 2nd in their Big 8 championship meet. He also has a unique collection of PEZ dispensers…

Optometry Student Intern - Lincoln

Karrie S.

Karrie is our pre-optometry student intern. She’s always loved vision and is driven to become an Optometrist. She’s currently a junior at Wesleyan University and also plays on their volleyball team with her identical twin sister. During the little free time Karrie has, she loves to travel. Her favorite being Europe.

Optician/Contact Lens Expert - Lincoln

Meranda S.

Meranda is always willing to fill in where needed. If she’s not up front, you’ll find her pre-testing patients or working with contact lenses. She’s our contact lens pro! She is a great cook. Her specialty is homemade guacamole or jambalaya.

Optician - Lincoln

Chad S.

Chad’s happiness and energy is contagious. You’ll always see him smiling or hear him laughing while helping patients. Chad has been in the optical industry for over 10 years. Growing up, he enjoyed training with the local rodeo. He would practice by roping the fire hydrant or his friends in the front yard.

Lab Technician - Lincoln

Jan “Squirrel” W.

Squirrel is a rare gem. She is a true pro at running our complex lab equipment and creating prescription lenses. Squirrel was given her nickname from Casey Conrad. If you see her driving, look for the squirrel sticker on the back of her car.

Lab Technician - Lincoln

Thomas “Lee” W.

Lee is a complete pro when it comes to our laboratory finishing equipment. He is in charge of finishing each lens we create in our lab. He enjoys riding his motorcycle and listening to old school punk rock.

FedEx Guy

Jerry

Jerry is our FedEx guy. He’s amazing and we love working with him. His positive attitude is contagious and he always has a pop in his step. We’re lucky to have a Jerry

Testimonials from patients

Super staff. They patiently walked me through the large selection of frames to choose the right one on my first visit. On my first annual checkup, I didn’t need new glasses but they still cleaned and checked my glasses–they noticed the eyepads were an older type and gave me new ones for no additional charge. Great place!

Amy M.

Patient

Staff are all patient and invested in what they do. I appreciate their working with my two kids even when they think they have to try on EVERY SINGLE pair of frames in the store!

Skylar L.

Patient

Very busy place but they actually had the staff to handle all the traffic.

Dennis E.

Patient

The eye exam was relatively quick but thorough. They were very helpful as I picked out glasses and even crunched the numbers to help me decide how to best split my insurance money between glasses and contacts. All the people that helped me were super friendly and informative.

Joshua A.

Patient

SEE THE DIFFERENCE

From eyeglasses to examinations and everything in between, our team is ready to provide you with the vision care experience you deserve. Click the button below and schedule and appointment to see what our team can do for you.

LINCOLN

1012 N 27th St
Lincoln, NE 68503
T: (402) 476-3311

GRAND ISLAND

1437 N Webb Rd
Grand Island, NE 68803
T: (308) 382-9205