Meet the Owners

Thomas Conrad, JD
Heartland Optical Co-Owner

Thomas Conrad grew up in Columbus, Nebraska. He received the degree of Bachelor in Political Science from the University of Nebraska Lincoln in 1998 and received his Juris Doctorate from the University of Nebraska College of Law in 2003. Tom started working at Heartland Optical in 1995 while attending college in Lincoln. Though taking time off for college and law school Tom had built a passion for business. That passion culminated in the development of a business plan with his brother and co-owner Casey. The business plan would become what Heartland Optical is today. Tom is now President of Heartland Optical Inc. and oversees all aspects of buying, insurance, lens technology, and is an avid believer in customer service.



Casey Conrad
Heartland Optical Co-Owner

Casey grew up in Columbus, Nebraska. He received his Bachelor in Economics from the University of Nebraska Lincoln in 1992. Casey started working in optical when he was 18 and continued through college until present. Casey joined Heartland Optical in 1994. Casey created the safety program that is one of the signature business developments in Heartland Optical history. Casey is a master optician with skills that include fixing or soldering the hardest to fix frames, solving the most difficult lens problems, and adjusting glasses with precision. Casey is now CEO of Heartland Optical and oversees human resources, the laboratory including lens manufacturing and quality control, as well as many of the financial aspects of Heartland Optical Inc. Casey has worked with the patients of Heartland Optical since the beginning of the optical and has a loyal customer following.