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GET IN FOCUS

Our staff and optometrists are dedicated to providing our patients with the advanced eye care they deserve. Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience. We only use the highest quality products and cutting edge technology to bring you the best in vision. We currently have two offices serving both Lincoln, NE and Grand Island, NE.

Our staff and optometrists are dedicated to providing our patients with the advanced eye care they deserve. Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience. We only use the highest quality products and cutting edge technology to bring you the best in vision. We currently have two offices serving both Lincoln, NE and Grand Island, NE.

Our Current Promotions

20% off

20% off your first pair and 40% off your second pair of eyeglasses. No vision insurance required
*Discount applied to lowest priced complete pair.

40% off

If you have vision insurance, take 40% off your second pair of eyeglasses.
*Discount applied to lowest priced complete pair.

50% off

50% off select frames.

Introducing Etnia Barcelona

Etnia Barcelona is devoted to art, culture, travel, fashion. Each frame style is available in a variety of colors and designs. Stunning!

SEE THE DIFFERENCE

At Heartland Optical, our team genuinely cares about our patients and strives to provide the best care in the region. If you need to schedule an appointment, or you are looking for our location information, please click the button below. We look forward to working with you soon.

LINCOLN

1012 N 27th St
Lincoln, NE 68503
T: (402) 476-3311

GRAND ISLAND

1437 N Webb Rd
Grand Island, NE 68803
T: (308) 382-9205